As a small business owner, how have you connected with your audience? Your audience is your customer or potential customer. They want to know the person behind the brand they are investing in. These days it’s as though every company is expected to intimately connect with an individual, grab their attention, and stay best friends (or at least members of a community) by entertaining, and sharing valuable, useful knowledge regularly. How do you do this? By showing you’re invested in yourself, and believe in yourself in all areas of your brand, from your website to the content you produce.
Show, don’t tell
How do you show your authenticity without telling people they should invest in you? You do this the same way you make any meaningful connection, you share your story, you connect on an intimate level without ever meeting them in person, and if done successfully, you have a base of loyal followers. They learn something about you, and themselves. You show them, rather than tell them, that you are the best person for the job.
Save your energy for where you’re needed
Not everyone is a writer. Though I think it’s a trainable skill, some people don’t enjoy it, find it draining, or don’t have the time to put in the energy. And if you’re like other small businesses, you may not need a full-time writer hanging around the office. This is where outsourcing a writer comes in. Outsourcing a writer means someone identifies as a writer and is dedicated to sharing your story because they do have the time. You can hire them for long term assistance, putting together a content plan, and producing frequent content, set to whatever budget or schedule you can afford. Or you can hire them when you’ve prepared an idea, but don’t have the time or energy to give the piece the attention to detail it deserves. In other words, you hand off the part you don’t have the energy for and get the results you want.
Consistency
Like any good relationship, you want content that is available, consistent, and reliable. Think about it, if you are reading a blog and the last post was from two years ago, why should someone who is interested in your brand trust you if you don’t even care enough to do the upkeep? This doesn’t mean you don’t care, but it’s like showing up to an interview in your pajamas. You could be more qualified than anyone, but no one will believe you. You have to show up and keep your promise. Hiring a writer is a commitment to your brand.
Summary of benefits:
Consistent content
Dedicated professional
Relationship builder
Maintain relevance
Keep up appearance
Build quality relationships
Outsource a writer to free up your time, and to maintain valuable connections. A good writer will adapt to your inner voice, and portray this across all channels. Being consistent with your posts and voice shows the relationship between you and your brand is mutually beneficial. It shows you care about them as much as they care about you. And this draws in loyalty.
Consider outsourcing a writer to share your story in the best light possible.
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